Bluetooth beacons, although newly launched, are bringing a mini revolution into the way businesses are engaging their customers. The use of mobile devices, such as smartphones, is going up every day. The beacon technology has been exclusively designed to be used in mobile devices. These are created with the aim to automate the basic business processes and reducing hassles, expenses and time for both organizations and customers. Read on and know 6 ways to use BT beacons for creating targeted campaigns.
Gather customer information
Beacons can keep records of activities as well as gather info from customers with their permission and knowledge. The details can be stored to be evaluated later. You can use the information to gain further insights into the interests of users and design more targeted campaigns for them. You can also use it for improving the present content management system.
Ensure useful interruptions
The Bluetooth beacon technology can provoke the interests of customers on real-time basis as well as using context sensitive engagement. Customers will be largely pleased with the interruptions and feel them to be useful rather than interruptive.
Use context based campaigns
Irrespective of your industry, you will find contextual advertising to be important for the purpose of marketing. You can pre-set an individual beacon to show targeted messages on the basis of fixed criteria, such as device type, device location and more. With a single Bluetooth beacon, you can broadcast many messages to your customers’ device on the basis of the receiver’s context.
Creating personalized marketing plans and services
You can personalize services and marketing plans for your customers and offer important services. In a hotel, such services include check in and out, booking an appointment at spa, ordering room service, extending the period of stay, making one-touch contact with front desk and more.
Developing safe, individualized campaigns
Placing beacons in a room can help visitors to be connected to a local social network and provide them with extra security. For hosts, beacons can report about the arrival of guests, check-outs, activate follow-ups once guests wake up or trigger call-backs.
Getting customer feedbacks
You can also use BT beacons to send a push notification to guests and offering them the option to upgrade to a better room at a discounted rate, extend their stay, digitally check out or offer feedbacks. Guests can do this without standing in a queue personally or waiting for completion of checkout formalities by a front-desk assistant.